Bumble WE
Branding
Beyond The Screen
Bumble We is a packaging and design strategy project aimed at raising awareness about the declining bee population in a way that resonates with families and communities.
Bumble We is a packaging and design strategy project aimed at raising awareness about the declining bee population in a way that resonates with families and communities.
Bumble We is a branding and packaging project that raises awareness about the declining bee population through a playful and approachable lens. Aimed at families and communities, the project centers around an educational kit designed to inform and engage. I developed a cohesive visual identity, brand system, and editorial materials to ensure the messaging was clear, consistent, and appropriate for the target audience. The result is a unified experience that makes learning about environmental issues both accessible and fun.
This stage focused on developing a friendly and memorable mascot to serve as the face of the Bumble We brand, making the topic of bee conservation approachable and engaging for all ages.
This phase involved building the foundation for the Bumble We brand—from audience research to tone of voice—shaping how the message would be communicated and received.
This final stage translated the strategy and visual identity into a tangible educational kit, with physical components and editorial materials designed to be engaging and informative.
The design of the Bumble We mascot began with a series of exploratory sketches aimed at capturing a balance between charm and clarity. The goal was to create a bee character that felt friendly, expressive, and approachable for children while still aligning with the overall message of environmental awareness.
This image captures the first round of mascot sketches, exploring various shapes, expressions, and styles to find the right balance of friendliness, simplicity, and character.
The finalized bee mascot is clean, playful, and instantly recognizable—designed to work across both digital and print formats.
The Bumble We color palette was designed to evoke warmth, energy, and a sense of nature. Bright, inviting hues were chosen to appeal to families and children.
This visual outlines the core of the Bumble We brand. Its mission, vision, and brnad statement. These guiding principles shaped the design system and ensured that every element, from mascot to kit, stayed true to the project’s purpose of accessible, family-centered environmental education.
This phase centered on answering the core question driving the project—how can design make the issue of bee population decline meaningful and engaging for families? Through research and strategy, Bumble We was shaped into a system that informs through empathy, clarity, and play.
Primary Questions:
How can design both educate and engage through playful interaction, using branding and production to connect with families? And how can this system be used to raise awareness about the urgent issue of declining bee populations?
This stage is where the soil is prepared and the first seed is planted. Through early research and sketches, the foundation for Bumble We began to grow. The focus was on how information and interaction could work together like sunlight and water to help children and parents understand the issue. Early box concepts and visual elements acted as the roots, starting to anchor the brand in clarity and purpose.
With the seed sprouting, this stage focused on shaping the identity developing a strong, recognizable brand stem that could support everything else. The logo, brand tone, and content were designed to feel both purposeful and approachable, forming a visual language that resonates with families. Everything was rooted in accessibility, aiming to make the message feel as familiar as a home garden.
In the final stage, the brand flowered into something interactive and impactful. The kit was designed not just to educate, but to become part of the solution. By encouraging families to repurpose the kit’s packaging into a functional planter for pollinator-friendly plants, Bumble We closes the loop transforming awareness into tangible, local action.
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The primary challenge of this project was designing a branded experience that would resonate in a physical, consumer-facing context. Given the target audience of children aged 4-8, my goal was to craft an engaging, intuitive kit that balanced playful interaction with a clear call to action for bee conservation. The design had to create excitement while ensuring ease of use and accessibility, making the experience both fun and impactful for young users.
My solution was to design an interactive family kit and brand identity that sparked excitement and engagement. This approach transformed complex environmental concepts into accessible, enjoyable experiences for families to explore together. The design not only encouraged learning through play, but also incorporated elements that supported local bee farmers and communities, fostering real-world impact by cultivating the bee population.
The production and development of this project provided a valuable opportunity to create a cohesive, unique design system addressing a significant environmental issue. Designing a brand for kids and families posed its challenges, but it also allowed me to explore how branding can both support a cause and deliver a seamless product experience. This process emphasized the importance of clarity, engagement, and purpose in creating a design that educates while entertaining.
