GGB Productions is a small, local startup dedicated to crafting straightforward products through modern materials and honest design principles. I worked as the designer for their brand and website, helping shape a visual identity that reflects their values.
GGB Productions is a small local startup focused on creating simple, modern products grounded in honest design principles. Drawing from industrial and product design, GGB develops thoughtful, functional solutions.
My role was to lead the branding and website design for the company. This included shaping the brand identity, building the website structure, and translating technical product files into compelling visuals. The project challenged my problem-solving abilities and helped refine my design thinking process.
GGB Productions is a local startup creating honest, industrial-inspired products grounded in simplicity and function. At the time of the project, GGB lacked a clear brand identity and online presence that reflected the precision and intentionality of their work. Their visuals were sparse, and technical product details weren’t being translated into engaging, accessible content. My challenge was to define a brand system that honored GGB’s design philosophy — minimal, functional, and human — while also creating a website that felt modern and approachable. This meant building everything from the ground up: visual language, messaging tone, layout systems, and product storytelling.
To ground the design in GGB’s core values, I began with a deep dive into the company’s product philosophy — drawing from industrial design principles, minimalism, and the emotional clarity behind honest design. I reviewed reference brands in industrial goods, homeware, and creative tech to understand how visual identity builds credibility in both retail and startup spaces. Internally, I worked with GGB’s founder to distill key brand traits: simplicity, usefulness, and modern craftsmanship. From there, I developed a tone and visual direction that reflected those attributes — favoring clean lines, neutral tones, and structured layouts that mirrored the clarity of their physical products.
The visual identity for GGB was built around a modular, minimal system — designed to reflect the functional beauty of their products. I developed a clean wordmark, a neutral palette with warm undertones, and a grid-based layout system that echoed industrial precision. Typography choices were intentionally restrained but confident, reinforcing the clarity and intentionality of the brand. On the website side, my goal was to create an intuitive experience that highlighted products without over-designing the interface. I structured the site to prioritize product visuals and storytelling, balancing technical details with accessible language and clean hierarchy. Every page element — from section spacing to hover states — was chosen to feel quiet, steady, and intentional.
A clear and concise definition of GGB’s purpose, values, and design philosophy, used to guide all brand decisions and ensure alignment across visuals and tone.
Exploring early visual concepts through hand-drawn and digital sketches to find a mark that reflects GGB’s simplicity, function, and modern approach.
A refined color palette designed to evoke clarity, trust, and material honesty—serving as a visual foundation for both digital and physical brand assets.
Moodboards and reference collections curated to inspire the brand’s tone, texture, and direction, aligning aesthetics with GGB’s product design values.
This phase focused on turning GGB’s brand identity into a functional and engaging online presence. Through structured wireframes, intuitive layouts, and responsive components, the goal was to create a site that felt as honest and refined as the products it represents. This stage also involved incorporating 3D product visuals from SolidWorks files to enhance the product pages and provide a more dynamic user experience.
The last stage focused on polishing the full website experience — transforming layout designs into high-fidelity pages, refining visual details, and preparing for real-world use. This included integrating 3D product renders, optimizing for performance, and creating a cohesive system ready for launch or developer handoff.
The core challenge of this project was to translate GGB’s unique brand identity into a cohesive, user-centered digital experience. This required the development of a scalable design system—including brand guidelines, user flows, wireframes, and high-fidelity prototypes—that could communicate the brand’s values across every touchpoint. A key part of the process involved working with detailed 3D assets from SolidWorks, requiring careful optimization and thoughtful integration into the product pages to ensure both performance and visual clarity across devices.
Branding served as the foundation for unifying all of GGB’s assets and products. My first objective was to establish a clear visual identity and key brand guidelines that would directly inform the website’s design direction. Once the branding was complete, I moved into developing the website’s core structure and layout. The site was built around a segmented block system, designed to maintain user focus and guide navigation seamlessly. This modular approach allowed content to be presented clearly and consistently, supporting intuitive browsing while reinforcing GGB’s brand voice across every page.
Working on this branding and web project allowed me to bridge multiple areas of design—from visual identity and layout to interactive experience and development. Seeing how each element contributed to a unified system emphasized the importance of consistency and clarity in creating meaningful digital experiences. A major highlight was the opportunity to work with 3D assets, transforming SolidWorks models into refined, web-ready product visuals. This pushed me beyond my comfort zone and deepened my understanding of 3D workflows, ultimately contributing to a cohesive and immersive brand platform.
