Tracky
Mobile App
Accsessability
A mobile application project centered around branding, cohesive visual systems, and addressing complex user pain points to create a more seamless and intuitive user experience.
A mobile application project centered around branding, cohesive visual systems, and addressing complex user pain points to create a more seamless and intuitive user experience.
Tracky is a self-initiated redesign of a mental health and wellness tracking app. This project explored how intentional UX and rebranding can support daily emotional check-ins, goal tracking, and habit building in a calming and engaging environment. The goal was to create a product experience that feels personal, non-intrusive, and empowering — helping users reflect, build momentum, and sustain progress over time.
Many wellness tracking apps feel clinical, overwhelming, or inconsistent — which makes it difficult for users to form lasting habits. Users often abandon these tools when the experience lacks emotional support, thoughtful design, or clear reflection mechanisms. Tracky was created to rethink this experience from the ground up, aiming to build a system that helps users stay consistent and feel emotionally connected to their progress.
To ground Tracky in real user needs, I conducted informal interviews, competitive analysis, and lightweight usability testing of existing mental wellness apps. I discovered that many users feel guilt when they miss check-ins, are overwhelmed by too many features, and often abandon apps that feel sterile or impersonal. There was a strong desire for a tool that felt emotionally safe, flexible, and visually inviting.
I began by mapping out common emotional journeys users experience when trying to build new habits. From there, I explored wireframes and moodboards that emphasized warmth, clarity, and a sense of momentum. I tested early concepts with peers and iterated based on feedback that called for more customization, softer visuals, and less cognitive overload. The final design introduces a clean, calming interface with customizable mood tracking, reflective prompts, and modular goal cards. By reducing noise and focusing on encouragement, Tracky promotes consistency without pressure — making self-tracking feel more like a small, daily ritual than a rigid task.
This section focuses on the full rebranding of Tracky — from its logo and color palette to tone of voice and visual identity.
Before jumping into design execution, I created a series of visual boards to explore the tone, mood, and personality of Tracky’s new direction.
Defining Tracky’s brand voice was about more than just tone — it was about building a personality users could connect with.
Tracky’s new color system is built around contrast, clarity, and emotional tone designed to make the interface feel both focused and approachable.
The spacing system around the Tracky brand mark was designed to ensure consistency, clarity, and visual harmony across all applications.
This section explores the comprehensive redesign of Tracky’s mobile app, focusing on creating an intuitive, engaging, and visually appealing experience. By addressing key questions about usability, personalization, and user engagement, the redesign simplifies navigation, enhances data visualization, and ensures the app evolves alongside user needs. The goal was to transform Tracky from a basic tracking tool into a dynamic, user-centered platform that users would enjoy interacting with every day.
The main challenge in this project was transforming Tracky from a cluttered and confusing app into a streamlined and user-friendly experience. The app’s original design lacked clarity and was packed with features that overwhelmed users, making it difficult for them to easily track and visualize their data. My goal was to simplify the interface while still maintaining the depth of functionality, ensuring that the app remained intuitive, engaging, and adaptable for future growth.
To address these challenges, the design focused on decluttering the interface and enhancing visual clarity. The new mobile app is centered around intuitive navigation, dynamic data visualizations, and user-friendly customization options. A fresh, modern look was paired with personalized features, making it easier for users to track and visualize their progress. Every design choice aimed to create an enjoyable experience that feels both empowering and simple.
Reflecting on the redesign process, this project was an opportunity for me to rethink how design can solve real user problems while enhancing overall functionality. The iterative process allowed me to refine the visual and interactive elements, ensuring the app was not only visually appealing but also intuitive and efficient. By focusing on user-centric design principles, I was able to create a product that is both scalable and engaging. The outcome demonstrates the importance of thoughtful design in elevating user experience, positioning Tracky to grow and meet the evolving needs of its users.
