LEXEA
Mobile App
Accsessability
Branding
Lexea is a learning platform designed to support children with dyslexia through accessible, engaging reading and phonetic tools.
Lexea is a learning platform designed to support children with dyslexia through accessible, engaging reading and phonetic tools.
Lexea is a learning platform designed to support children with dyslexia through accessible, engaging reading and phonetic tools. This project focused on building a thoughtful brand identity and a mobile app prototype that centers on inclusive design and user experience for both children and their parents.
Over several weeks, I developed Lexea’s visual system and key brand collateral, with a focus on designing for accessibility and neurodiversity. The mobile experience was crafted to be intuitive and supportive—allowing parents to monitor their child’s reading and phonetic progress through clear, user-friendly data tracking.
This phase focused on building a visual identity that felt calm, confident, and accessible to children with dyslexia and their families. Every design decision was made with clarity in mind to support an approachable and trustworthy experience.
The mobile app was designed to support early reading and phonetic learning through guided interactions. The experience was tailored for ease of use, minimal distractions, and an encouraging tone to keep users motivated.
The final prototype brought the brand and mobile experience together into a testable product. It allowed users, especially parents, to explore the core features and see how the app supports reading growth over time.
Lexea’s branding was developed with a focus on clarity and comfort. The logo design features soft, rounded forms and a balanced structure to reflect both approachability and support. The color palette was carefully chosen to be gentle on the eyes while maintaining high contrast for readability, striking a balance between playful and professional to engage both children and their parents. The overall visual language was built to support trust, focus, and a sense of encouragement.
The Lexea logo draws inspiration from the intelligence and learning abilities of animals—specifically the parrot, a symbol of communication, growth, and playful learning. This choice reflects Lexea’s mission to support development through engaging, accessible experiences.
In the initial logo explorations, the parrot’s head emerged as a crucial visual anchor—representing clarity, communication, and cognitive growth. Early sketches focused on simplifying the bird’s form to emphasize its expressive features while keeping the design friendly and scalable.
The color palette for Lexea was developed with accessibility and emotional tone at the forefront. Soft, high-contrast hues were chosen to be both visually supportive for children with dyslexia and inviting for young users and their families.
The final Lexea brand mark captures the essence of learning through playful curiosity. Centered around a simplified parrot head, the logo blends clean, rounded forms with a friendly, balanced composition.
The second stage of the project focused on designing a mobile app tailored for children with dyslexia and their families. The goal was to create a user-friendly, accessible digital environment that supports early reading and phonetic development through clear interaction, visual consistency, and thoughtful UX. The app also features a companion space for parents to track and support their child’s progress, fostering a collaborative learning experience at home.
Identifying the Challenge
Mobile platforms offer a powerful opportunity to support children with dyslexia by providing flexible tools for guided reading and skill-building. However, to be truly effective, the app must include a dynamic system for tracking progress and a variety of engaging, multisensory learning activities tailored to different needs and learning styles.
The Lexea logo draws inspiration from the intelligence and learning abilities of animals—specifically the parrot, a symbol of communication, growth, and playful learning. This choice reflects Lexea’s mission to support development through engaging, accessible experiences.
In the initial logo explorations, the parrot’s head emerged as a crucial visual anchor—representing clarity, communication, and cognitive growth. Early sketches focused on simplifying the bird’s form to emphasize its expressive features while keeping the design friendly and scalable.
The color palette for Lexea was developed with accessibility and emotional tone at the forefront. Soft, high-contrast hues were chosen to be both visually supportive for children with dyslexia and inviting for young users and their families.
The final Lexea brand mark captures the essence of learning through playful curiosity. Centered around a simplified parrot head, the logo blends clean, rounded forms with a friendly, balanced composition.
Having personally experienced the challenges of dyslexia, I approached this project with a deep understanding of the emotional and cognitive hurdles that can come with learning differences. This perspective helped guide design decisions that prioritize clarity, encouragement, and accessibility. I aimed to create a user experience that supports both the child navigating reading difficulties and the parents seeking effective, compassionate tools to support their growth.
The core objective of this project was to design a system that places both the child and their learning journey at the center of the experience. Research shows that consistent exposure to reading and writing materials plays a vital role in helping children with dyslexia progress over time. Lexea’s brand and app were designed to deliver that steady stream of learning content in a fun, engaging format while also equipping parents with clear, actionable insights into their child’s reading and phonetic development.
This project was both a personal and professional opportunity to address the challenges of dyslexia through thoughtful design. Reflecting on my own experiences, I recognized how many existing tools unintentionally create feelings of shame or isolation for children. With Lexea, I aimed to build an uplifting, emotionally supportive brand and app system—one that empowers children to grow confidently as readers and writers, while also giving parents meaningful insight into their progress.
